Users will soon have a new feature that permits them to reduce the amount of artificial intelligence-produced media appearing in their streams. This move comes as the platform revealed that it presently contains more than 1 thousand million AI videos.
Testing and Rollout
This change is being tested over the coming weeks before a full-scale release. This advancement comes amid a surge in AI-generated material, spurred by recent video-generation tools.
AI Proliferation Online
Recent reports that almost 10% of the quickest rising video streams on a competing service primarily display clips produced artificially. A large amount of this content is considered mass-produced AI material, a term for poor-quality, factory-style content that is typically absurd or bizarre.
“We know from our community that numerous viewers like content produced via AI tools, including AI artwork to educational videos, and we want to provide users the power to see more or less of that, depending on their own choices,” stated a platform representative.
Scale of AI Content
The service shared that there are now over a billion videos on its network identified as AI-generated. In total, over 100 mn pieces of content are uploaded to the platform each day, making clips made by AI a limited portion of its overall inventory.
How to Adjust Settings
Users will be capable of decrease or raise the level of AI content they see by using the “manage topic” option in the app and selecting the AI content topic. Further subjects that can already be adjusted under the filter include news, fashion, cosmetics, and dance.
AI Disclosure Rules
TikTok’s guidelines mandate users to identify convincing AI-generated content, and it prohibits dangerous AI impersonations of public figures or emergencies. Any believable artificial content that is unmarked can be taken down under its terms of service.
Additionally, the app will from now on apply an AI-generated label to content created with its proprietary AI systems, or flagged by an cross-platform project for identifying AI-generated material. This step is aimed to help prevent users from seeking to bypass the labeling process.
Responsible AI Funding
TikTok is also establishing a $2 million awareness program for professionals and institutions to produce learning resources about using AI responsibly. This initiative will support non-profit groups dedicated to educating computer science.
Content Safety Approach
The video-sharing app has supported its moderation strategy, amid controversy over proposals to lay off a large number of content moderators in the UK. It is planning to eliminate 439 jobs in its trust and safety department in its British office, with trade unions and internet security professionals raising concerns that people are being substituted by machine-led review.
A company official stated that human moderation would remain essential, but automated tools can shield workers by eliminating the most distressing content ahead of it is viewed by humans. TikTok announced a significant reduction in explicit and harmful content seen by safety staff over the last 12 months due to intervention by its AI tools.
It is vital to integrate humans and technology to maintain a secure environment,” she said. “We’ll have humans as involved in the system, but we additionally believe it’s extremely critical to minimize viewing of unsafe media as swiftly, which is the area in which a lot of the machine support is really helping us process content quickly.”
